Client Situation & Requirements
Flyhomes, an AI-powered home search platform, needed to boost organic growth. They required a content-driven SEO strategy for buyers and sellers.
Business Overview
Flyhomes simplifies home buying and selling in multiple U.S. markets, targeting tech-savvy consumers for lead generation.
Problem Identification
- Limited content depth for informational keywords like “how to buy a home.”
- Inconsistent keyword targeting across regions.
- Low blog engagement reduced time on site.
Solution
Developed a content strategy with pillar pages and cluster content.
Blueprint
- Created a 200-page real estate glossary for long-tail keywords.
- Built pillar pages on home buying/selling with linked cluster articles.
- Optimized meta tags and headers.
- Added schema markup for rich snippets.
Benefits & Results
- Organic traffic grew 147% year-over-year.
- Glossary pages drove 60% of traffic.
- Ranked top 10 for 500+ keywords.
- Lead conversion rate increased 15%.
