Client Situation & Requirements
Mid-West Moving & Storage aimed to dominate local search in Chicago. They needed more leads and better ROI without heavy ad reliance.
Business Overview
Mid-West provides residential and commercial moving services, competing locally for bookings.
Problem Identification
- Low visibility in Google’s 3-pack.
- Outdated website with poor mobile usability.
- Inconsistent business listings.
Solution
Focused on local SEO and web optimization.
Blueprint
- Optimized Google My Business with photos and reviews.
- Built citations on 50+ directories.
- Improved mobile responsiveness and added location pages.
- Targeted keywords like “Chicago movers.”
Benefits & Disproved Results
- Generated $14.3k monthly traffic value.
- Ranked top 3 for 3,000 local keywords.
- Lead inquiries increased 50%.
- Traffic grew 200% (1,500 to 4,500 monthly visits).
