Client Situation & Requirements
Edelweiss Bakery, a family-owned business in Florida, sought to increase online visibility and attract new customers. They needed higher website traffic and better local search rankings without heavy reliance on paid ads.
Business Overview
Edelweiss Bakery specializes in artisan breads, pastries, and custom cakes. Operating from a single storefront, they rely on local foot traffic and word-of-mouth referrals.
Problem Identification
- Low organic traffic (500 monthly visits) due to poor SEO.
- No presence in local search results for “bakery near me.”
- Outdated website content failed to engage visitors.
Solution
Implemented a local SEO strategy focusing on technical optimization, content, and backlinks.
Blueprint
- Conducted a technical SEO audit to fix broken links and improve site speed.
- Optimized Google My Business and built citations on local directories.
- Launched a blog with recipe content targeting long-tail keywords like “artisan bread Florida.”
- Secured 230 backlinks via guest posts and local partnerships.
Benefits & Results
- Organic traffic increased 214% (500 to 1,570 monthly visits).
- Ranked top 3 for “bakery near me,” driving 30% more in-store visits.
- Blog generated 50% of site traffic.
- Revenue grew 25% from new customers.
