Client Situation & Requirements
YES Career Coaching needed to scale organic traffic and revenue. They required a strategy to attract job seekers searching for career resources.
Business Overview
YES offers resume writing and coaching services nationally, relying on organic search for leads with a limited budget.
Problem Identification
- Stagnant traffic (1,000 monthly visitors).
- Content not optimized for career-related keywords.
- Poor internal linking reduced SEO performance.
Solution
Adopted a managed SEO service to optimize content, technical SEO, and authority.
Blueprint
- Created guides on resume writing targeting keywords like “best resume writing service.”
- Fixed crawl errors and implemented schema markup.
- Secured backlinks from career blogs.
- Improved internal linking to boost dwell time.
Benefits & Results
- Traffic increased 1,200% (1,000 to 13,000 monthly visitors).
- Revenue grew 45% from more leads.
- Ranked top 5 for 50+ keywords.
- Conversion rate improved 20%.
